Post by account_disabled on Dec 3, 2023 9:30:45 GMT
has a good media mix, advertisements with images and videos.If you don't know which ad formats to test, I recommend that you take a look at your competitors' advertising library and analyze the most common formats.This is a good starting point to guide your advertising creation.2) What are their hooks? Their advertising messages.
The expressions and emojis they use?This is m Europe Cell Phone Number List y favorite thing to watch.I don't know how many times I've found inspiration in writing my hooks from looking at ads from a company that has nothing to do with what I do.Sometimes, a simple phrase or expression managed to unblock me when I was running out of ideas.In this example, we see that Smiirl uses a customer testimonial as a teaser.
This is a good use of social proof .Could you do the same?Yes of course ! I'm sure you have customer testimonials and reviews in stock Do they do A/B testing?An A/B test involves testing one variable against another to see whether or not it positively affects the results of a campaign.There are many examples of A/B testing:Test the ad's hook or titleTest the formatTest the audienceTest the imageEtc.
I'll show you an example where we clearly see that AdEspresso is testing ad taglines and images.The advertising is the same in both examples. Only the hook changes.In the first, AdEspresso focused its advertising message on the benefits of its software.In the second, AdEspresso focused its message on social proof ... There are already more than 150,000 advertisers who use AdEspresso!Using benefits and social proof are well-known copywriting techniques to persuade the reader to engage.4) What offers do they highlight?If I look at the advertisements for the Pura Vida Bracelets brand, I immediately notice that this company offers a very nice offer to acquire new customers: a free gift for every purchase.This is something I would not have thought of and which is different from classic offers like “10% free for your first purchase” or.
The expressions and emojis they use?This is m Europe Cell Phone Number List y favorite thing to watch.I don't know how many times I've found inspiration in writing my hooks from looking at ads from a company that has nothing to do with what I do.Sometimes, a simple phrase or expression managed to unblock me when I was running out of ideas.In this example, we see that Smiirl uses a customer testimonial as a teaser.
This is a good use of social proof .Could you do the same?Yes of course ! I'm sure you have customer testimonials and reviews in stock Do they do A/B testing?An A/B test involves testing one variable against another to see whether or not it positively affects the results of a campaign.There are many examples of A/B testing:Test the ad's hook or titleTest the formatTest the audienceTest the imageEtc.
I'll show you an example where we clearly see that AdEspresso is testing ad taglines and images.The advertising is the same in both examples. Only the hook changes.In the first, AdEspresso focused its advertising message on the benefits of its software.In the second, AdEspresso focused its message on social proof ... There are already more than 150,000 advertisers who use AdEspresso!Using benefits and social proof are well-known copywriting techniques to persuade the reader to engage.4) What offers do they highlight?If I look at the advertisements for the Pura Vida Bracelets brand, I immediately notice that this company offers a very nice offer to acquire new customers: a free gift for every purchase.This is something I would not have thought of and which is different from classic offers like “10% free for your first purchase” or.