Post by samueldavidd109 on Feb 20, 2024 5:40:55 GMT
One of the most common and most effective advertising actions according to multiple studies is the distribution of magazines and catalogues, both in local campaigns and for national actions. To guarantee optimal results, these types of distributions—generally as massive and at the same time specific as brochures or flyers—must also be preceded by audience analysis and exhaustive campaign planning. Without a doubt, the only way to guarantee the correct functioning of the campaign, as well as the desired conversion rate. What is the difference between magazines and catalogs? The variety of formats in the universe of mailboxing is as wide as the imagination allows: flyers, stoppers, brochures, product samples... It is increasingly common to find hybrid formats, which take characteristics of different formats and combine them to give rise to more original and different campaigns than usual.
For these reasons, delimiting the border between a magazine and a catalogue, or even a brochure, is a complex task. One of the clearest examples of hybridization can be found in brochures Denmark Telegram Number Data such as those of Carrefour, in which, as if it were a magazine, we find advertising pages for products and brands that can later be found highlighted in the catalog itself. Other supermarkets include pages with cooking recipes in their promotional brochures, often even collectible. Thus, the brochure or catalog of offers becomes an element of added value, and will encourage its retention by the client, becoming an element of consultation to which the client will return. These types of initiatives that include practical information give the brochure or catalog the ability to receive greater durability and, therefore, greater visibility over time.
According to the I Study of Direct Advertising in Spain, prepared by Geobuzón in 2018, up to 6 out of 10 people keep the brochures for consultation and even carry them with them when making a purchase. Many of these format hybridization initiatives are based, as we said, on encouraging the conservation of the brochure, in order to have a greater impact. At the same time, in this type of initiatives, the validity periods of the offers must be taken into account, indicating them clearly and precisely. Channel hybridization Another way to innovate in mailboxing, in addition to the hybridization of formats, is to combine channels. One of the clearest recent examples is that of the technology and electronics retailer MediaMarkt . Through the combination of formats and cross-reference between them, the goal is to take advantage of the specific characteristics of each medium, always for the benefit of the campaign results.
For these reasons, delimiting the border between a magazine and a catalogue, or even a brochure, is a complex task. One of the clearest examples of hybridization can be found in brochures Denmark Telegram Number Data such as those of Carrefour, in which, as if it were a magazine, we find advertising pages for products and brands that can later be found highlighted in the catalog itself. Other supermarkets include pages with cooking recipes in their promotional brochures, often even collectible. Thus, the brochure or catalog of offers becomes an element of added value, and will encourage its retention by the client, becoming an element of consultation to which the client will return. These types of initiatives that include practical information give the brochure or catalog the ability to receive greater durability and, therefore, greater visibility over time.
According to the I Study of Direct Advertising in Spain, prepared by Geobuzón in 2018, up to 6 out of 10 people keep the brochures for consultation and even carry them with them when making a purchase. Many of these format hybridization initiatives are based, as we said, on encouraging the conservation of the brochure, in order to have a greater impact. At the same time, in this type of initiatives, the validity periods of the offers must be taken into account, indicating them clearly and precisely. Channel hybridization Another way to innovate in mailboxing, in addition to the hybridization of formats, is to combine channels. One of the clearest recent examples is that of the technology and electronics retailer MediaMarkt . Through the combination of formats and cross-reference between them, the goal is to take advantage of the specific characteristics of each medium, always for the benefit of the campaign results.