Post by samsparrow74 on Feb 15, 2024 10:23:13 GMT
Visual marketing is a strategy that is based on the development and use of visual elements throughout a brand's branding and marketing campaigns . Within the field of visual marketing we can find very diverse formats such as video, image, typography, lettering, iconography, etc., presented through very different media: digital, outdoor advertising, information panels, press, television, cinema, POS, promotional material at the point of sale , etc. All visual content belonging to a brand can be considered visual marketing, from the branding itself applied to physical or virtual media to the photographic style of the company's communication. Due to this, the control of these materials is of great importance for the recognition of the brand by its audiences and for its coherence .
Many times we have seen how the concept "visual marketing" is used to refer to visual merchandising. This common confusion is due to the similarity between both concepts. However, visual merchandising Taiwan Phone Number List is defined in the context of retail as the marketing practice that uses spaces, color, physical materials, technological solutions, screens and digital supports, lighting and other elements with the aim of capturing the attention of your potential buyers or users. The objective of visual merchandising is to generate more sales through the use of space through the visual. That is, visual merchandising, as a discipline, would be part of visual marketing.
The practice of visual merchandising combines different disciplines such as creativity or graphic design with more typical marketing techniques such as user experience (CX, customer experience), market studies, etc. If we focus, for example, on promotional PLV—advertising at the point of sale—visual merchandising would be both the practice of using POS for offers and promotions and the design of the pieces themselves. Of all the human senses, sight is undoubtedly one of the most competitive from a marketing point of view: there is a certain saturation of visual advertising messages in the market, and all brands have a series of associated visual elements : logo, corporate colors, etc. To be recognized by the public, the brand must apply these elements in all the visual supports available to it. Without a doubt, one of the most important supports is the point of sale.
Many times we have seen how the concept "visual marketing" is used to refer to visual merchandising. This common confusion is due to the similarity between both concepts. However, visual merchandising Taiwan Phone Number List is defined in the context of retail as the marketing practice that uses spaces, color, physical materials, technological solutions, screens and digital supports, lighting and other elements with the aim of capturing the attention of your potential buyers or users. The objective of visual merchandising is to generate more sales through the use of space through the visual. That is, visual merchandising, as a discipline, would be part of visual marketing.
The practice of visual merchandising combines different disciplines such as creativity or graphic design with more typical marketing techniques such as user experience (CX, customer experience), market studies, etc. If we focus, for example, on promotional PLV—advertising at the point of sale—visual merchandising would be both the practice of using POS for offers and promotions and the design of the pieces themselves. Of all the human senses, sight is undoubtedly one of the most competitive from a marketing point of view: there is a certain saturation of visual advertising messages in the market, and all brands have a series of associated visual elements : logo, corporate colors, etc. To be recognized by the public, the brand must apply these elements in all the visual supports available to it. Without a doubt, one of the most important supports is the point of sale.