Post by alicebapary717 on Feb 15, 2024 10:02:16 GMT
Today, social networks, in particular Instagram, provide a variety of both free and paid tools for promotion. Hashtags, direct broadcasts, mutual PR in Stories are effective free methods, but they will not always be like this. Sooner or later you will reach your maximum, and you will still have to think about launching advertising activities. In order to attract a new, and most importantly, a relevant and interested audience, you will have to lay down a budget for advertising. At the same time, it is worth paying attention to the following aspects: Advertising campaigns should be conducted regularly. Of course, if you want to stay competitive and remind your audience. Test different advertising banners.
You never know which banner will "hit" the audience. You can bet on a bright and flashy option, and the best figures will fly from a minimalist banner. Develop several creatives and give them time to show themselves. Targeting a wide audience. Are you selling Brazil Email List decorative cosmetics and are you sure that your target audience is "all women of Ukraine"? This approach is wrong, because everything depends on the interests, income, location of each specific person. In addition, today, cosmetics are not only interested in women - without audience testing and market segmentation, you are wasting your budget and making mistakes in your judgments. Permanent discounts or their absence Which category do you belong to? The first: discounts are evil: I will not give them to customers even on holidays, because it cheapens the product and my efforts.
I will also not introduce a customer loyalty system - delivery is always paid, and I don't want to hear about accumulative bonuses. Second: I love discounts! If I put flashy stickers - 25% and - 50% under all products, then I will definitely attract a huge number of customers. In both cases there is a problem. In the first, you push potential customers away from you. In the second, you destroy trust and loyalty to the profile with your own hands. Users may get the impression that your profile is fake and untrustworthy. The best solution is to find a balance. There is nothing wrong with discounts, especially if they are timed for certain holidays or events: Black Friday, New Year's Day, a customer's birthday, etc. In addition, you can think about implementing a loyalty system for customers. For example, some businesses on social networks offer a discount on the next order for tagging in stories.
You never know which banner will "hit" the audience. You can bet on a bright and flashy option, and the best figures will fly from a minimalist banner. Develop several creatives and give them time to show themselves. Targeting a wide audience. Are you selling Brazil Email List decorative cosmetics and are you sure that your target audience is "all women of Ukraine"? This approach is wrong, because everything depends on the interests, income, location of each specific person. In addition, today, cosmetics are not only interested in women - without audience testing and market segmentation, you are wasting your budget and making mistakes in your judgments. Permanent discounts or their absence Which category do you belong to? The first: discounts are evil: I will not give them to customers even on holidays, because it cheapens the product and my efforts.
I will also not introduce a customer loyalty system - delivery is always paid, and I don't want to hear about accumulative bonuses. Second: I love discounts! If I put flashy stickers - 25% and - 50% under all products, then I will definitely attract a huge number of customers. In both cases there is a problem. In the first, you push potential customers away from you. In the second, you destroy trust and loyalty to the profile with your own hands. Users may get the impression that your profile is fake and untrustworthy. The best solution is to find a balance. There is nothing wrong with discounts, especially if they are timed for certain holidays or events: Black Friday, New Year's Day, a customer's birthday, etc. In addition, you can think about implementing a loyalty system for customers. For example, some businesses on social networks offer a discount on the next order for tagging in stories.