Post by huangshi715 on Feb 15, 2024 9:43:20 GMT
Not only does it help personalize the template with your company info, but it also lets Shopify follow up meaningfully with every lead that uses the tool. How cool is that? The template approach is interesting because there’s a true value exchange. If you’re offering a template that is closely aligned with your product or service it can be both a rewarding user experience and a rewarding lead generation tactic. When you’re coming up with your own lead generation ideas, think about value. “What problem can I solve for my audience?” Sure, you don’t wanna give everything away to get somebody’s contact information—it’d put you outta business. But it’s important to remember that generating leads is an exchange of value with your audience.
Give and take. Just make sure they feel like they got their Switzerland Email List email’s worth. 8. Access new audiences with cross-promotion campaigns Cross-promotion isn’t a new idea—but it’s something too few marketers think about when it comes to lead generation. The hard part, of course, is finding the right brand to partner with. If the other company is too similar, then your audiences might already be overlapped. (See also: Competitor.) If the other company isn’t similar enough, then you run the risk of promoting to people who just don’t care about your brand or products.
This is where a bit of outside-the-box thinking can come in handy. Britney Muller (formerly Senior SEO Scientist at Moz) points to this particularly clever example of cross-promotion between Hydrate IV Bar and Live Love Lash: Creative Lead Gen Example Unique Cross-Promotion Rather than partner with another health or fitness company for their cross-promotion, the marketers at Hydrate IV Bar decided to try a different strategy. They thought about different places where their target customers might be available to try an IV bar, and struck up a smart partnership based on that: The Hydrate IV Bar team was brilliant in thinking outside the box for local lead gen! In what instances are people in a position of stillness/rest where they could also benefit from IV therapy? Lash extensions! This cross-marketing has done very well for both businesses and feels like an efficient use of time for their customers.
Give and take. Just make sure they feel like they got their Switzerland Email List email’s worth. 8. Access new audiences with cross-promotion campaigns Cross-promotion isn’t a new idea—but it’s something too few marketers think about when it comes to lead generation. The hard part, of course, is finding the right brand to partner with. If the other company is too similar, then your audiences might already be overlapped. (See also: Competitor.) If the other company isn’t similar enough, then you run the risk of promoting to people who just don’t care about your brand or products.
This is where a bit of outside-the-box thinking can come in handy. Britney Muller (formerly Senior SEO Scientist at Moz) points to this particularly clever example of cross-promotion between Hydrate IV Bar and Live Love Lash: Creative Lead Gen Example Unique Cross-Promotion Rather than partner with another health or fitness company for their cross-promotion, the marketers at Hydrate IV Bar decided to try a different strategy. They thought about different places where their target customers might be available to try an IV bar, and struck up a smart partnership based on that: The Hydrate IV Bar team was brilliant in thinking outside the box for local lead gen! In what instances are people in a position of stillness/rest where they could also benefit from IV therapy? Lash extensions! This cross-marketing has done very well for both businesses and feels like an efficient use of time for their customers.