Post by huangshi715 on Feb 15, 2024 7:48:55 GMT
The Art Institute of Pittsburgh does this nicely on the landing page for their design courses: Art-Institute-of-Pittsburgh-Context By using a background image of students designing fairly advanced graphics, they demonstrate how their design classes enable potential students to excel – creating an individual incentive that drives potential students to sign up. How Campaign Monitor creates desire by showing customer logos Email marketing platform Campaign Monitor creates desire by showcasing the logos of their .
Campaign-Monitor By including logos from famous customers such Japan Email List as Facebook, Apple, eBay and IKEA, Campaign Monitor is playing off both social norms and individual incentive; people like using the same tools as successful companies as they make them feel that they are one step closer to experiencing the same roaring success. How you can apply this principle to your landing pages If you have a number of noteworthy customers who use your product or service, feature them prominently on your landing pages.
They don’t need to be household names – as long as your audience will recognize them and have a positive reaction, they’re fair game. Analytics company KISSmetrics leverages this technique on their landing pages: KISSmetrics By including the logos of prominent, successful companies like Adobe, Intel and eBay, KISSmetrics arouses people’s desire to use the same tools as successful companies. And that creates the individual incentive that drives people to convert. Feature noteworthy customers on your landing page to create desire & increase conversions.
Campaign-Monitor By including logos from famous customers such Japan Email List as Facebook, Apple, eBay and IKEA, Campaign Monitor is playing off both social norms and individual incentive; people like using the same tools as successful companies as they make them feel that they are one step closer to experiencing the same roaring success. How you can apply this principle to your landing pages If you have a number of noteworthy customers who use your product or service, feature them prominently on your landing pages.
They don’t need to be household names – as long as your audience will recognize them and have a positive reaction, they’re fair game. Analytics company KISSmetrics leverages this technique on their landing pages: KISSmetrics By including the logos of prominent, successful companies like Adobe, Intel and eBay, KISSmetrics arouses people’s desire to use the same tools as successful companies. And that creates the individual incentive that drives people to convert. Feature noteworthy customers on your landing page to create desire & increase conversions.