Post by huangshi715 on Feb 15, 2024 6:32:27 GMT
That includes links to your website, social follow icons, social share buttons and any extra guff you thought made your landing page prettier. Always aim for an attention ratio – the ratio of things you can do, to the number of campaign conversion goals (which is always one) – of 1:1. Side note: The only exceptions are links to your terms and conditions or privacy policy, but they should be buried at the bottom of the page as a signal that you are trustworthy – either in the eyes of a visitor, or the Google Ad bot who likes to see a connection of some kind to your site. Case study: Removing distractions increases conversions Here’s a very simple A/B test that I .
On the original page, you’ll notice that there is a list of other useful and relevant resources – along with some social share links: ebook-page-with-resources Click for larger image. This page Vietnam Email List has an attention ratio of 10:1. Compare it to the following page where the links section was removed: lp-without-resources Click for larger image. This time, the attention ratio is a perfect 1:1. The result was a 31% increase in ebook downloads. As attention ratio goes down, conversion rates go up.
CLICK TO TWEET 2. I add a little context For every landing page you have, take a step back and look at how you’re sending people there. Quite often, the context you establish in your marketing communications fades or is simply forgotten by the time the landing page is visited. You: “How can it be forgotten? I just read an email and clicked to get here.” When I say forgotten, I mean you as the marketer forgot to continue the conversation on the landing page. There are two aspects to context that we need to consider: information and style.
On the original page, you’ll notice that there is a list of other useful and relevant resources – along with some social share links: ebook-page-with-resources Click for larger image. This page Vietnam Email List has an attention ratio of 10:1. Compare it to the following page where the links section was removed: lp-without-resources Click for larger image. This time, the attention ratio is a perfect 1:1. The result was a 31% increase in ebook downloads. As attention ratio goes down, conversion rates go up.
CLICK TO TWEET 2. I add a little context For every landing page you have, take a step back and look at how you’re sending people there. Quite often, the context you establish in your marketing communications fades or is simply forgotten by the time the landing page is visited. You: “How can it be forgotten? I just read an email and clicked to get here.” When I say forgotten, I mean you as the marketer forgot to continue the conversation on the landing page. There are two aspects to context that we need to consider: information and style.